Measuring engagement twice a year with a long survey is so 2010. Today, you combine a short weekly pulse (2-3 questions) with an annual barometer to steer continuously.
Step-by-step #
-
Pick the survey type #
Pulse (2-3 questions, weekly), thematic (10-15 questions, ad hoc), barometer (40-60 questions, annual).
-
Select the scope #
Whole company, a department, a site. Multiple criteria can combine.
-
Configure anonymity #
Strictly anonymous (recommended), nominative (rare), pseudonymised. Minimum aggregation threshold is configurable (default 5 respondents).
-
Launch #
Launch email, reminders D+3 and D+6. Response window: 7 days for a pulse, 15 for a barometer.
-
Debrief fast #
Communicate results within 7 days of closing. Beyond that, trust drops.
Key indicators #
| Indicator | Calculation | Benchmark |
|---|---|---|
| eNPS | % promoters – % detractors | +30 = good, +50 = great |
| Overall engagement | Average of key questions | 4/5 = very good |
| Trust in management | Dedicated score | 3.5/5 minimum |
| Sense of purpose | Dedicated score | 4/5 minimum |
| Participation rate | Respondents / target | >75% = representative |
FAQ #
How often?
Weekly pulse (5 min), quarterly thematic, annual barometer.
How do I avoid survey fatigue?
Vary questions, debrief fast, show concrete actions.
Can I compare to benchmarks?
Yes, Illizeo offers benchmarks by industry and size (opt-in).
What about open comments?
Analysed with NLP: auto-tagged (purpose, team, environment, comp).
