---
title: Run an Illizeo ambassador program
description: "Internal ambassadors have 5x more impact than corporate communication on new tool adoption. Well-recruited, trained and motivated, they turn an imposed rollout into a transformation people own. - **Reading time**5 min - **Level**Intermediate - **Last updated**May 2026 - **Module**User training…"
url: "https://illizeo.com/en/centre-aide/run-an-illizeo-ambassador-program/"
updated: "2026-09-21"
category: Consulting
---

# Run an Illizeo ambassador program

Internal ambassadors have 5x more impact than corporate communication on new tool adoption. Well-recruited, trained and motivated, they turn an imposed rollout into a transformation people own.

- **Reading time**5 min
- **Level**Intermediate
- **Last updated**May 2026
- **Module**User training

## Step-by-step

1. ### Identify ambassadors

   10-15% of headcount. Volunteers preferred. Mix: managers, ICs, tenured/new, different sites.
2. ### Brief the mission

   What's expected (relay, peer-to-peer support, field feedback), what's not (become HR ops, handle all bugs).
3. ### Train ahead

   2-3 weeks before go-live. Deep training + early access to a pilot tenant to own the tool.
4. ### Give them rituals

   Monthly meeting, dedicated Slack/Teams channel, shared FAQ, internal badge. Recognition matters.
5. ### Measure and celebrate

   Metrics: who helped how many colleagues, what questions came up. Public recognition at exec.

## Typical profile of a good ambassador

| Trait | Why |
| --- | --- |
| Curious, loves to try | Quick adoption, can test |
| Pedagogue | Transmits without judgement |
| Peer-recognised | Natural influence, credibility |
| Field-connected | Surfaces real difficulties |
| Volunteer | Long-term commitment |

## FAQ

   Should I pay them?

Not cash. Recognition, premium training, roadmap access, ticket to an Illizeo event: yes.

   How much time do they spend?

2-4h / month in normal cycle. 1 day / week in hypercare at go-live.

   And after go-live?

The network endures. Becomes a community of practice for new features and evolutions.

   Who manages them?

HR or an HRIS Product Owner. No formal hierarchy, this is animation.

### See Adoption measurement

Learn to measure success post go-live.

[See all Consulting articles](/en/centre-aide/?cat=consulting)

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